Samantha Barbour
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garden logo rough

7/15/2015

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Working on branding a garden for Kellie Engelman and Central Iowa Local Food Coordinator to create a name and a logo for the community gardens they are building.  

I am having a difficult time with this.  I chose the name for multiple reasons.  1) I wanted something that represented the time and effort that was going into maintaining the garden. 2) Mindful represents a sort of caring or watchful eye. 3) It takes knowledge and communication to run a garden.

The problem is I wanted to design a markup that wasn't too predictable with imagery, but also like the look and feel of showing a plant sprouting which is what these gardens are doing they are sprouting up everywhere, and begin from seeds.  I used gotham as the font. I refuse to use a font that is frilly and foofy. 

If you have any comments or recommendations, please feel free to shoot them my way!


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